Mediary: Under the Influence
Welcome to the Mediary podcast, a platform dedicated to amplifying the voices of individuals who have turned their passions into successful careers. Hosted by Susan George, the CEO of Mediary Marketing, and co-hosted by Jake George, CEO of Suncliff and a renowned cannabis expert, this podcast provides in-depth discussions and interviews with a diverse range of guests.Each episode is designed to educate and inspire listeners, exploring a range of topics, including entrepreneurship, content creation, marketing, cannabis, and innovative approaches to professional development. Our guests come from a variety of backgrounds, including musicians, athletes, media professionals, and more, providing a wealth of experience and knowledge for our audience.Join us as we delve into the stories of those who have pursued their passions and achieved success, and gain valuable insights into creating the professional life you want.
Mediary: Under the Influence
#19: Back in the Feed: Social Commerce, Search Hacks & Practicing What We Preach
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Jake and Susan George
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Episode 19
After a short hiatus, we’re back under the influence—and diving deep. In this episode, Susan and Jake unpack the latest shifts in TikTok Shop, how searchability is changing the game on social media, and the evolving world of social commerce. Susan gets real about the tension between giving clients gold-tier advice and actually applying it to her own brand and music. Plus, Jake shares a sneak peek into new projects he’s launching behind the scenes. If you’re in the creator economy, social strategy, or just trying to keep up—this one’s got gems.